Overview

"Travel Wave" is a tool-based application. Its purpose is to solve the pain points in the main scenarios of users' early travel planning, improve the convenience and efficiency of users when planning travel, and make communication more transparent and smooth for different users, so as to bring better travel experience to different crowds.

Research

Primary Analysis - User Analysis

Primary Analysis - Pain Point

In the process of investigation and analysis, I learned that: Only 7 out of 30 people have used a dedicated travel management tool during a trip, and even more people have used memos, word documents and other non-travel management apps to record travel plans.

Problem

User Journey Map

Define Problems

After completing the initial research, the following two issues were identified that need to be addressed: Travel Management -- Cross-tool operations lead to higher operating costs. Travel Communication -- Difficulties in recording trips lead to increased communication costs

How might we an efficient travel planning tool to help users seamlessly complete trip planning, execution, and sharing?

Ideation

Create an App to solve the pain points in the main scenarios of users' early travel planning.

Branding

Final Design

"Travel Wave" is a tool-based application. Its purpose is to solve the pain points in the main scenarios of users' early travel planning, improve the convenience and efficiency of users when planning travel, and make communication more transparent and smooth for different users, so as to bring better travel experience to different crowds.